Meeting the build-to-rent challenge: How Wren Contracts and Beko Appliance Partners are setting the standard for modern living
Salford’s New Bailey district is undergoing a dramatic transformation, from industrial heartland to one of the North West’s most desirable neighbourhoods. With demand for high-quality, well-managed build-to-rent housing rising fast, developers face a key challenge: delivering homes that not only meet modern design expectations but also offer long-term value for residents and operators alike.
That’s where Wren Contracts and Beko Appliance Partners come in.
In the heart of New Bailey, the landmark C2 development is a striking 23-storey residential tower housing 196 apartments. With Morgan Sindall Construction as contractor, the project offers the perfect opportunity to redefine what contemporary living looks like. Featuring a rooftop terrace, coworking spaces, resident lounges, and an on-site gym, C2 New Bailey is designed to elevate the tenant experience. And behind the scenes, the collaboration between Wren Contracts and Beko Appliance Partners, a partnership built on trust, precision and a shared commitment to raising the bar for build-to-rent living, is what’s powering that vision.
A competitive edge in a fast-moving market
For Garry Skinner, Head of Sales – Projects for Wren Contracts, the decision to partner with Beko was driven by more than simply cost, it came down to consistently reliable performance across the board and a professional relationship built over many years.
“I’ve always found that Katie and the Beko team do exactly what they promise,” Garry shared. “When we were planning C2 New Bailey, it was clear they were the right choice. They’ve never let us down.”
While other suppliers were initially considered, Beko’s ability to offer a trusted brand with rapid quote turnaround, competitive pricing, dependable stock availability and robust aftercare support made them the obvious partner, setting them apart from the competition. It’s a relationship built on consistency and confidence, two non-negotiables in high-pressure projects like C2 New Bailey.
Precision delivery, right on time
Wren Contracts is responsible for delivering all kitchen furniture, quartz worktops, and appliances throughout the building. Beko’s appliance package, including integrated hoods, ceramic hobs, ovens, fridge freezers, and washer dryers, was selected not only for performance and durability, but also for its visual coherence with the development’s contemporary interiors.
Thanks to dependable, flexible deliveries from Beko Appliance Partners, Wren maintains a consistent installation schedule, completing eight apartments every two weeks without the need for on-site storage. “The way Beko structure their supply chain is a huge advantage,” says Garry. “Everything arrives exactly when we need it, and that reliability underpins the entire project.”
Built for the long term
It’s not just developers who benefit from Beko’s approach, residents do too. With extended guarantees of two to five years depending on the product, tenants enjoy peace of mind, and operators gain a layer of protection that reduces risk and reinforces value.
“Beko’s guarantees are a major selling point,” Garry notes. “They give everyone the confidence that the appliances won’t let them down, and if anything does go wrong, it’ll be sorted quickly and professionally.”
Feedback from residents has been overwhelmingly positive, with many commenting not only on the sleek, integrated look of the appliances but also their everyday practicality and ease of use, key considerations in the build-to-rent space.
A proven partnership, ready to scale
While C2 New Bailey is a flagship development, it’s just one of several schemes that Wren Contracts and Beko Appliance Partners have delivered together, starting with their first collaboration in Birmingham. The two companies have worked side by side on a series of projects, each one reinforcing their shared values of reliability, service, and innovation.
“Beko’s products have been instrumental to our success,” Garry said. “Time and again, they’ve helped us strike the right balance of great design, dependable quality, and a price point that helps us win contracts. It’s rare to find a supplier who delivers on all fronts, but Beko do.”
With completion at C2 New Bailey scheduled for December 2025, residents will soon move into homes that not only look exceptional but are built for long-term comfort and reliability. For Wren Contracts and Beko Appliance Partners, this project isn’t just about one building – it’s proof that trusted partnerships can set a new benchmark for the build-to-rent sector. And as demand for smarter, better-designed rental housing grows across the UK, this collaboration is only the beginning.