Introducing our new, dedicated product and proposition display area

20th May 2024

Introducing our new, dedicated product and proposition display area

We are excited to announce the recent completion of our brand new product and proposition display area, a dedicated contract supply division space within Beko plc’s newly refurbished showroom at our Head Office in Watford.

This exclusive space allows us to present a carefully selected sample of our Beko and Grundig appliances available to our housebuilder, developer and build-to-rent partners within authentic and relatable settings, whilst showcasing our flexible, end-to-end service proposition designed to support our partners throughout the appliance purchase process and beyond.

Visitors to our Beko Appliance Partners space will have the opportunity to physically interact with our latest products in person, experiencing hands-on our stylish and competitively priced appliances. Our experienced specification team are able to provide guidance on the innovative time, energy and money-saving technologies and features which continue to make our products so popular, detailing the versatility of the tailored service packages we have available to suit each individual partner and project.

Over the past few months, we have been working with a team of skilled kitchen designers and fitters to turn our vision into a reality, creating a dedicated space in which to showcase a cross section of products from both our Beko and Grundig brands. The tailor-made space features five purpose-built kitchen sets designed to represent a variety of new build development tenures and budgets, allowing our team to showcase how our wide range of appliances at different price points are perfectly suited to these varying home spaces and the needs of their occupants. The room sets include a typical new-build family kitchen fitted with our most popular energy-efficient Beko appliances, a high-end specification setup featuring our premium Grundig range of appliances, a more compact build-to-rent style kitchen kitted out with a number of space-saving solutions and a striking setup designed to replicate student living.

Amongst the selection of our latest appliances on display is Beko’s Which? award-winning AeroPerfect™ oven, which comes with an ‘A’ rating for energy usage across the range. This stylish centrepiece for any modern kitchen continues to prove popular amongst providers of new build homes wishing to enhance their properties with highly functional yet energy efficient solutions. Beko’s AeroPerfect™ technology features in all single built-in ovens within the brand’s contract portfolio, and is one example of how our innovative technologies are available across entire product ranges, from entry level through to the highest specification models, making innovation accessible to all, whatever the project budget. Also featured is our Beko RecycledTub® washing machine, featuring parts made from recycled components transformed into highly durable materials, as well as a selection of appliances from our premium Grundig range.

Mike Beech, Beko Appliance Partners’ National Contract Specification Manager, commented on the new display area: “It’s incredibly exciting to have this dedicated space where we can showcase our great contract range of appliances to our partners. The space also allows us the opportunity to present our wider service offering, highlighting the sustainability credentials of our company, the size of our operation which allows us to service our partners so effectively with dedicated contract supply stock, and our optional extended warranty packages for additional peace of mind. I’m immensely proud of the whole team for creating such a compelling experiential space that perfectly encompasses our Beko Appliance Partners offering, with a special show of appreciation to Krieder UK Ltd, Leicht Contracts Ltd, Paula Rosa Manhattan Furniture, Deanstar Furniture Solutions and B A Components for supporting with the design and supply of the kitchen sets, and The Design Wing for bringing the entire space to life. We have already welcomed a number of our valued partners to the new area, and we look forward to continuing to host existing and potential new partners in the future.”