Introducing our new National Contracts Manager, Katie O’Shea
29th September 2025
We’re delighted to announce the promotion of Katie O’Shea to National Contracts Manager.
In her new role, Katie will be building even closer partnerships with housebuilders and developers across the UK, helping to deliver the right appliance solutions for every project. Here, Katie reflects on her career journey so far, her passion for the sector, and what’s next for the business as we move towards 2026.
From supply chain to specification leadership
With over 20 years in the appliance industry, Katie’s career has spanned supply chain, aftercare, and sales before moving into specification management. This broad background has given her a complete understanding of the customer journey, from manufacturing and delivery through to aftercare and long-term reliability.
“Customer satisfaction isn’t just about what you sell; it’s about how you support people every step of the way,” she explains.
Now leading a dedicated specification team, she supports developers, housebuilders, and architects in choosing the right appliances for projects of every size from large-scale Build-to-Rent developments to smaller housing association schemes.
Supporting housebuilders with trusted brands
One of the greatest strengths of the Beko Appliance Partners proposition is the credibility of its brands and the portfolio that now includes Whirlpool, Hotpoint, Beko, and Indesit. This combination gives developers and specifiers unrivalled choice, flexibility, and confidence when planning kitchen and utility spaces.
She notes:
“We can go into conversations with developers confident we’ll have a solution that fits. And with the back-up of our supply chain and aftercare service, we can genuinely stand by what we deliver.”
A proud career milestone
One highlight she recalls is 2019, when Beko was officially named the UK’s leading large home appliance brand, a recognition of the trust and loyalty consumers place in the business. More recently, her promotion to National Contracts Manager has been another milestone, marking her success as a woman in the construction and housebuilding sector.
Looking ahead to 2026
Planning for the future is already underway. With government policy shifts and changing buyer expectations on the horizon, Beko Appliance Partners is preparing to deliver even more innovative, reliable, and value-driven appliances into new-build homes.
“Developers are always looking for products that are innovative, reliable, and good value, and that’s where Beko Appliance Partners excels,” she says. “With our extended portfolio, we’re opening new conversations with customers and helping them deliver the right solutions for every project.”
Why this matters for housebuilders and developers
For housebuilders, trusted brands are more than just a sales tool, they’re a driver of buyer confidence, customer satisfaction, and long-term reliability. By working with Beko Appliance Partners, developers benefit from:
- A wide portfolio of market-leading brands (Whirlpool, Hotpoint, Beko and Indesit)
- Flexible specification options for projects of any scale
- Strong supply chain and aftercare support
- A dedicated team of specification experts